A brand name is your doorway to your customers. A product name reflects the overall image, ethics, and goals of your company and brand. Having all these implied in such important words, you have to choose them carefully and wisely. Words can have a wonderful meaning in your culture, but if letterally translated and transffered to a foreign culture, catastrophes can be expected (find an example here).
iTranslate is pretty sure you don't want to repeat the mistake.
For this, iTranslate arms you with 'Brand Checker' service which will study you brand, service and product name to make sure it won't cause any cultural collisions when/if marketed to foreign cultures and countires. Having our professional team on your side reviewing the names and considering cultural factors and other linguistic and marketing factors, you'll come up with most effective, but still freindly to foreign cultures, brand, service or product names.